Why Do I Need a Graphic Designer?
As a small business owner funds can be extremely limited during the first years in business and most are using their own funds. With technological advancements some companies have released do-it-yourself options that create a low cost alternative to having a project professionally designed. Most small business owners don't see anything wrong with this, but there are three reasons why you still need a designer.
1. Communication: Designers will help your business to get noticed.
Design is the marriage of science and art. Graphic designers are trained on how to navigate between the two in order to create both an appealing and effective design. In today's day and age the average consumer is inundated with videos, images and ads that are all competing for their attention. The best way to stand out amongst the crowd is by utilizing superior design practices to elevate your next project. Here are some of the key artistic disciplines designers are taught:
The Elements and Principles of Design
In addition to that they are also trained on how humans act both consciously and subconsciously to things they see and hear. Traits that when used effectively with their design knowledge create a robust design that is better equipped to get your message received by the end client. That is key because with limited funds small businesses need to make sound decisions on marketing materials that will maximize their ROI.
2. Color: Blue is not just Blue.
Knowing your website uses blue isn't nearly enough information to start branding yourself. There are over 16 million colors and multiple shades of every color. The color on your website is a special blend of colors to create that exact unique tone. This is only half the battle because in order to start building an effective brand, you have to utilize that exact unique tone on all your marketing and networking materials. From business cards and postcards to websites and social media, matching your unique color means navigating a world of CMYK, RGB, Hex, and Pantone color matches. Color theory is not for the faint of heart. Designers are trained to know what type of color format they should be using for each type of design and how to implement that color effectively.
3. Convenience: Your time is valuable.
If you had a problem with your car, plumbing, or electrical system you would most likely call a mechanic, plumber, or electrician to fix that problem. You could try to learn the skills to get the job done yourself, but who has the time for that. As a small business owner a lot of the normal tasks that are associated with your company are your responsibility. Having a designer saves you the time that it takes to develop a creative project, ensures your designs are original, and that they are best designed to reach your target clientele. Designer's are trained to think bigger and communicate a message with a larger plan in mind.
In terms of the benefits for working with a designer, this is just the tip of the iceburg. The best bet for your business is for an experienced designer to develop your unique branding plan. An established visual presence coupled with a clear and defined message will help boost your business presence significantly. At Bigger Creative Agency we specialize in those types of projects. We analyze our clients target market, develop a plan to leverage the research, create the visuals needed to communicate that plan, and then work to coordinate a proper execution of the businesses rebranding. Needless to say a trained designer's knowledge and expertise are both valuable to a business and worth the investment.
About the Writer
Brian Anthony is the Creative Designer at Bigger Creative Agency. A comic book nerd who loves everything about design and technology. Born and raised in Brooklyn, like most New Yorkers, he isn't afraid to speak his mind. Brian is an outgoing designer who has had his work featured in USA Today, New York Fashion Week, and CES. He finds inspiration in everything and loves to throw on any tune and get to work.